New article: Build Traffic To Your Website By Using Viral Marketing: http://EzineArticles.com/7069166

Build Traffic To Your Website By Using Viral Marketing
The lifeblood of any Internet business is to get traffic to a website: as Internet marketing is all a matter of numbers, and the more numbers you get to your site theoretically the more sales you will get. One of the best ways of getting traffic with not much effort is by using viral marketing techniques, which means sending your marketing material to a view selected people who will then hopefully pass it on to their clients. This is the basic concept behind joint ventures - you give your product to a successful marketer and ask him/her to pass it on to their list. This is easier said than done, as most successful marketers won't deal with people that they do not know. You will have to do a lot of spadework to build credibility before you approach them.
One way to build credibility is to make sure that your product is of high quality. I do not think that these days any product on its own will have sufficient quality. For instance, e-books are not so easy to sell as they were in the early days. These days, consumers want a lot more for their money, and what used to cost $27 will now only command a price of about nine dollars, and no marketer worth his salt will bother with a product at that price.
Therefore you have to build a substantial profit which can support a higher price, which means you not only have to give an e-book, but probably supply videos, transcripts and graphics to give the appearance of providing good value.
I would suggest that if all you have is an e-book you should just give it away, because the value to you is not the e-book itself, it's the links to your web page and affiliate sales pages that are going to give you the leverage you need to take full advantage of viral marketing.
How the free product sitting on your website, and also have a lucrative bonus for people who refer to 5 friends to your site. If your bonus is good enough, those five friends will refer another five friends each and so on.
A variation of this is to set up an affiliate program and get other people to do your selling for you. However, keep in mind that the vast majority of affiliates never sell anything. You will also have to provide some great sales material for them to use, such as professional sales letters and quality graphics. Also remember that you have no control over who your affiliates sell to, and you may have to prepare yourself for some refunds.
A final method of getting viral traffic is to participate in traffic exchange services. I know these have had a bad press, but on the other hand I know several people who have done quite well from traffic exchange programs.
I hope these tips have been useful to you as it is obviously much better to get other people selling your product rather than trying to do it on your own.



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