Tuesday, September 30, 2008

Purchasing Domain Names

Every website needs a domain name. It would be ideal if you can include
your keyword phrase in your domain name, for instance my domain name
is www.money-makingopportunities.com,
which tells you exactly what my site is about. Luckily I managed to
acquire that name some years ago, when there were still some good dot
com names available. Now of course the good ones are all taken, and
if you want a good one like www.make
money online.com
you may have to go to a domain broker - someone
who specializes in reselling domain names and pay market price for it.


It's important you think carefully about your domain name because having
the right one which relates to your business can play a big part in
your online success. It also looks good as a site address on Adwords,
and can add relevance to your SEO optimisation) efforts.


There are four basic steps to take to get a good brand name for your
site.


Step #1: Choose a name that’s either your own name or that of
your product or service. This may not be so easy if you have a common
name, for instance my name, Peter Phillips, is the same as that of the
Queen’s grandson and that of a famous artist, so I’ve got
no hope of getting on the first page of Google under my own name. However
my wife has done it under her name Jennifer Kathleen Phillips. Also,
if you are in a competitive market like me, the name is probably already
taken.


Step #2: Next write out the keywords or keyword phrases (known as ‘longtail’
keywords) that relate to your niche. Once you have the list, remove
all those with more than twenty characters in them. Replace the spaces
between words with the "-" or "_" characters (as
I have done with www.money-makingopportunities.com). You should now
have about ten possible domain names.


Step #3: Check that the domain is available by going to any domain
registrar and enter you list of possible domain names in order of preference.
Eliminate any names that are not available. When you’ve finished
finished, you should have a short list of available good domain names.


Step #4: Register your domain with a reliable domain registrar. You’ll
find everywhere, with varying prices, but pay the extra money for reliability,
because a registrar going out of business will be a nightmare for you.
I use Godaddy and Namecheap, as they have both been around for years,
and are very stable, with a good name



Money
making opportuntiies

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