How Do I Get Targeted Traffic?

If you are an affiliate promoting someone else's products you’ll have to try every means possible to get visitors to come to your site and hopefully click on your ads. But if you have your own product and your own team of affiliates, focus on recruiting as many as you can, encouraging them and giving them all they need to do your promotion for you. . While having your own product isn't critical, it will bring you more profits.

Ways to get visitors to your site

1. Search Engine Optimization.
A major source of traffic to any website is the search engines .People type in what they are looking for, and hopefully find your site. Therefore you must give the search engines what they are looking for. This includes links from other sites and page optimization.

2. Article marketing
This is the cheapest way (apart from your time) to get targeted visitors to visit your site. By getting your articles published in various e-zines and high PR article directories, you will generate traffic to your site.

3. Viral marketing techniques
This is offering a free e-book which contains links to your site, and can be branded by your affiliates and circulated with their links in it as well. They cannot change your link on the title page, nor can they put their name as the author.

4. Blogs and RSS
RSS feeds are another way to increase targeted traffic to your website. Get other sites to update their content by subscribing to an RSS feed from your site.

All these methods are means of branding yourself and getting your site noticed.
However there are still more.

1. Pay-Per-Click
PPC search engine programs like Google’s Adwords allow you to bid on keywords relating to your site topic. If your bid is successful, your ads will start showing up when someone searches for your keyword. You only pay when your ad is clicked on from the results of a search. I recommend that you do a lot of homework on Adwords before you leap in –you have the potential to go broke very quickly if you get lots of clicks but no sales. Enrol for a free course on Adwords before you start – I know Perry Marshall has got one, but I’m sure you could find some others. Who knows, if you can’t find exactly what you are looking for, there’s a new target market for you1

When bidding for a keyword in Adwords, don’t just concentrate on single keywords – they will probably be too expensive for you. Instead, focus on “long tail” keywords, which just means keyword phrases rather than single words. The easiest way to do this is to think of what someone trying to find your site topic is likely to type in when they do a search. Test them by doing your own searches, pretending to be someone looking for what you have to sell. The advantage of going for a keyword phrase instead of a single keyword is that if someone types in that exact phrase, they are far more targeted than those typing in a single keyword, and therefore much more likely to buy.

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