The Subject Line
Just like a headline on a web page or sales letter your subject line
is the most critical part of your email. It must immediately arouse
the recipient’s interest or your email won't even be opened. People
who get upwards of 200 emails a day probably only read 10% of them,
if that, so yours has to stand out from the crowd.
Make the subject line arouse the curiosity of the reader - use a free
benefit or ask a question. The only purpose of your subject is to get
the recipient to open the mail
The Body of the Email ---
Try not to write over long emails; if you have a lot to say, provide
readers with a link back to your site where people can read your whole
article and perhaps see more of your promotions. Likewise you should
not try to sell the product in the email. Explain the benefits of the
product you're promoting (but don’t be too specific), just enough
to spark his or her interest enough to get them to find out more by
visiting your sales page. Here are some phrases you can use:
• 'To find out more click this link' http://www.yoursite.com
• 'Find out how I can help you make more money online'
• 'Read more on this exciting development by clicking here . .
. '
Include a PS in your email, as studies have shown that the PS is the
second most read part of a letter after the headline so make sure you
re-state your benefit and ask for a call to action. The PS might also
get attention of those who just scrolled down to the end of your mail.
Writing good emails copy is an art form that needs to be learned. The
best way is to copy the emails that enticed you to open them; not word
for word of course, but still very much the same. The pros copy all
the time; they call it their swap file.
Other Ways of Marketing Your Product
Most marketers use the obvious tools to market their products, tools
like Google Adwords, email marketing, blogs, and article submission,
but there are other methods of affiliate marketing that may not be so
obvious.
Coupons can be a very effective tool in reaching your targeted market,
and should be looked at to see if they are appropriate for selling your
products. By giving out free samples or discount coupons, you can gather
loyal customers who will first try your product for free or at least
a heavily discounted price. If you really want to make
money online, using coupons is one method of getting return customers.
• If you are an affiliate, arrange with the product owner to
give you a coupon which you can send out to your list. If they don’t
use coupons, ask them to create a sales page with a special deal for
your subscribers.
• Helpful posting on online forums is another way to drive traffic
to your website by including a link to your site in your signature block.
Make sure you follow the rules of any forum and only post links in your
signature block once you have a few posts under your belt.
• Use free downloadable reports which have links back to your
site and your affiliate sites. Use links inside your reports if you
are directing readers to an affiliate program. These links can be tracked
so you'll see exactly how many links are being clicked from inside the
reports
Money
making opportunities
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