Adsense used to be considered as one of the great tools in website monetization, and easy and painless way to earn some serious cash. If it is used properly, it can still generate some useful income, if not at the levels of some years ago. However if you are not maximizing the income you can earn from having Adsense ads on your site, you could be leaving a fair few dollars on the table.
It is amazingly easy to start earning money with Adsense, and if you do a little site promotion you should start seeing results pretty much right away.
There are three things you need to consider before you begin doing your promotion and having an effective Adsense campaign.
Keyword research.
Find some popular subjects, keywords or phrases. You can get these from the Amazon best seller list, eBay pulse, or even Google itself. I actually use a great tool which I purchased, which tells me how many people are searching for my phrase, how many other sites are targeting that phrase, and the strength of my competition.. You’ll find a link to it on the money-making opportunities site in my bio box.
Writing articles.
Start by writing, or getting written for you, some quality content articles which incorporate some good If writing comes easily to you, then make it work to your advantage by perhaps generating some extra cash while you’re doing it. As mentioned previously, if you don’t have the writing talent, there are plenty that do and will write articles for you at very reasonable rates. Just do a search to find them.
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Build a quality content site.
You should build a quality content site which effectively incorporates the Adsense ads which target the subject and keywords of your site page. If you’ve done your research well, and used those keyword phrases in your page header and about three or four times in your page content you should start to see some small returns coming your way. Then it becomes a matter of testing and refining your ads to see what works and what doesn’t.
This could be something as simple as knowing where to put your ads. Try to put them where visitors are most likely to see them and click on them. People tend to look at the top left of a page first, and it is good to remember that the search engines will also read your page from top left to bottom right.. In any case, make sure your ads are visible on the page when it opens up; don’t hide them where the visitor has to scroll down to see them.
If you are just starting out, you may think you are doing well with your earnings, especially when you don’t have to do any actual work to get that income. However, there are some techniques and styles you can use to generate more clicks and therefore generate more earnings. As we have seen, putting the ads at top left is one of them; another is to incorporate them in your article. The one line ads are good for this, as they are not too obtrusive. Make your ads blend in, by using different color schemes, ones that are compatible with the general color theme of your page. Your overriding objective is to make your ads not too obvious.
Finally, Adsense itself has some excellent tracking methods called channels, which let site owners track their results from different sites or even different pages within a site. Just be a little wary of comparing sites, as it may be the popularity of the site which is getting the clicks, rather than the placement of the ads. Nevertheless, you should be aware of this capability and by fine tuning your ads you will be able to see which ones are performing the best. Then try to figure out why those ads are doing better, and apply what you learn to the lesser ads.
Sometimes the kinds of ads you are using are constrained by your page layout. For instance you may have a space down the side margin, where a skyscraper ad block is the only viable option. However, if you find out through your channel set up that this style of ad is not working, perhaps it is time to change your page layout to incorporate the styles of ads you want, rather than the other way round.
Don’t just upload your site, put on some Adsense and think you have finished. Making money is a business, not a hobby, so you should always spend some time, perhaps an hour a day, tweaking the Adsense ads on your sites to continually improve your earnings.
Always remember that whatever money you make, however small, is earned with the minimum of effort on your part, so that even if it is a small amount a day, it is still better than nothing. Also, if you have lots of sites, that small amount each day may add up to a reasonable daily return, but of course you will then have to spend more time to promote all those extra sites.
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