One of the most important things your site needs is a good url. It should be such a name that people will know what the site is about, just from the url, and if possible it should be something that your target market will easily remember.
For example, my url is http://www.money-makingopportunities.com
Unfortunately, good urls like that are long gone, so you have to be creative.
You could use your last name followed by what the site is about, such as in my case www.phillipsinternetresource.com or www.phillipsplumbing.com. You could also add the city where you live like www.canberrablogspot.com.
This will help you target your local area.
You could to name your site after an animal, if the name is not already taken and as long as it is a cute and cuddly one. Make sure you use that animal in your logo as well. It’s one way of branding your business.
The short names will all be taken so you might have to take two or three words and make an acronym. So you end up with ISOB (International Site of Business). As an example, my site on hyperthyroidism, which no-one would ever remember, became
www.hy-po.com.
As a last resort, just make up a name. Car manufacturers do it all the time – look at the Hyundai Getz – what’s a getz? Just play around with your words, mis-spell them until you come up with a name that sounds good and the bonus is that it will be completely unique to your business.
If your domain name is taken, try the “info” or “net” suffix. For instance, for my “one hour expert” site, www.onehourexpert.com was taken, so I had to use www.onehourexpert.info instead.
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