You need to understand three things about building a list before you start building your own list:
1. W.I.I.M. (What’s in it for me?) Every site visitor faced with an opt-in page asks him/herself this question. Are they going to give out their information only to be spammed with marketing offers? You must offer them something of VALUE in order to get their information, even if it’s just a 7 page report. You don’t expect a sales person to give you something you want, you have to pay for it. It is the same with list building. You must pay for the prospect’s email by giving out some kind of valuable free information.
2. Don’t overdo your sales pitches: Once you have the contact information, do not abuse it! This is where so many new marketers make their mistake. If you are trying to build trust with your list, don’t abuse that trust by sending them sales pitches every day, or they will soon hit that “unsubscribe” button. Continue to offer good value and you will create a loyal following.
3. J.V.: One of the most overlooked ways to make money with a list is by joint venturing with others in the same niche, but not direct competitors. If you have a list of people who came from your camping site, you could partner with someone who sells camp stoves, for instance. You could each offer a great deal on a product (or a free report) to each other’s list. This gives you the ability to vastly increase your list!
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