On 8 June, Google announced the completion of its new search engine indexing system called Google Caffeine. Over the past 2 weeks, I have been doing all kinds of research and site analyses, to find out what is the SEO impact of this new Google Caffeine, what does it mean to internet marketers like us and how it affects our search engine rankings.
It turns out that the impact is HUGE, but it’s within my expectation.
First, let’s look at what Google says:
“Caffeine provides 50 percent fresher results for web searches than our last index, and it’s the largest collection of web content we’ve offered.”
Hm…. 50% fresher results!!! That means before Google Caffeine, tons of webpages were not indexed by Google. If you still think Google will index all your webpages, think again.
With 50% more results, what do you think will happen?
Yes, more competition!
But that’s not all. (More bad news coming…..)
After all the analyses, I only have one conclusion about the new Google Caffeine system. That is, Google Caffeine gives A LOT more weight to Site Authority!!!
As I said, in the new Google Caffeine system, Site Authority plays a VERY important part. The rest of the results are taken by Big Boys like Amazon.com, About.com, Ezinearticles.com and Investopedia.com.Something worth noting is these big boys manage to grab the first page even though the title of their webpages do not match the search term fully. This shows how much extra weight Google Caffeine is giving to Site Authority.
In fact, this is what I generally notice for those search terms that I’ve lost. They are now dominated by authority sites, even though the webpage itself has no backlink at all.
Some of you may ask, “So, what makes an authority site?” Well, no one has a definite answer. But what we do know is it has all kinds of backlinks pointing to different pages of the site, especially the homepage (hence a high homepage PR), and has lots of fresh contents (no need to be all unique) and last but not least, it is old.
In my next blog post, I will show you one ‘junk’ authority site that has risen in ranking under the new Google Caffeine. Through that study, you will have a better idea of how you can create the legendary authority site! Stay tuned…
For a full case study, go to "Leads Leap"
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